About the award
Introduced in 1992, this award is the AA’s ultimate accolade for hotels in the UK. It is awarded to hotels that are recognised as being outstanding examples in their particular market. From the small family-run hotel to the most ambitious commercial ventures, hotels of every size and style are potential winners.
Twr Y Felin is the vision of one of the leading architects and designers in the world, Keith Griffiths. As a Pembrokeshire boy, Keith grew up in this area and his heart is firmly set in Wales. With his pedigree it would be easy to build the ideal hotel, so why pick a windmill dating back to 1806? Setting up the Griffiths Roch Foundation, the remit was to buy and restore historic buildings to help reinvigorate the local economy. With limitations imposed on building in a National Park, Keith was able to use his knowledge to convert the existing building into a luxury hotel, which was five years in planning, design and construction. Commissioning over 100 works of art from 33 internationally renowned artists, this is Wales’ first true Art Hotel. The original windmill tower is now part of a luxurious two-storey suite and has unrivalled 360 degree views from its observatory over the peninsula.
Blas Restaurant focuses on local sourcing and showcasing the best Welsh produce and has been awarded two AA Rosettes in its first year. Keith is still very much involved with the project and is a regular visitor to the hotel even though he’s based in Japan; his right-hand woman is Paula Ellis, a dedicated hospitality professional, renowned throughout Wales.