What homeowners want

Rural living, with close neighbours

26 June 2012

Britain’s dream home is a three bedroom semi-detached house in a rural village

Britain’s dream home is a three bedroom semi-detached house in a rural village

Forget the stately home or a city penthouse, new research released today reveals that Britain’s dream home is a three bedroom semi-detached house in a rural village.

And as well as wanting a home attached to their next door neighbours, the British appear keen to have their friends round.  The most sought-after feature of this dream home is a large open plan kitchen/diner and living area, perfect for entertaining.

The study, carried out as part of AA Home Emergency Response’s research series entitled “AA State of the Nation’s Homes”, found that 18% of adults aspire to own a semi-detached house with two to three bedrooms, the most popular type of property.  The most desired location is a rural village, which is top of the list for 28% of people.

Mountains or countryside

Half the adult population (49%) would like views of mountains or countryside, marginally more than would like to see the sea from their windows (48%).

when it comes to houses, the research shows that we are much more realistic and that for many of us, our dream home is likely to be within our reach

Tom Stringer, Head of AA Home Emergency Response

Games room or chickens?

While men and women are well matched in their most desired panorama, there could be a battle between the sexes over the interior layout of their dream home.

Twice as many men as women (37% v 18%) would include a games room in their ultimate home and 50% more men than women (26% v 17%) want their own cinema at home.

The view that females are the more nurturing sex is borne out by the fact that 29% of women want their dream home to have grounds for livestock, such as a chicken run, compared with 22% of men.

The research also indicates that in the long run, increased demand could see the price of rural properties rise significantly as 34% of people want to live in a rural location, yet these areas currently account for only 18% of the housing stock.

Comment

Tom Stringer, Head of AA Home Emergency Response, said: “We are used to drivers dreaming about owning cars most of us are never likely to afford, such as a Ferrari.  However, when it comes to houses, the research shows that we are much more realistic and that for many of us, our dream home is likely to be within our reach.”

Most desired features

Men

  • Large open plan kitchen, diner or living area (56%)
  • Views of mountains or countryside (50%)
  • Views of the sea (49%)
  • Games room (37%)
  • Swimming pool (35%)
  • Gym (27%)
  • Cinema room (26%)
  • Grounds for livestock (22%)

Women

  • Large open plan kitchen, diner or living area (64%)
  • Views of mountains or countryside (48%)
  • Views of the sea (48%)
  • Swimming pool (42%)
  • Grounds for livestock (29%)
  • Gym (23%)
  • Games room (18%)
  • Cinema room (17%)

Dream properties

  • Semi-detached, 2-3 bedroom house - 18%
  • Detached, 4-5 bedroom house - 16%
  • Detached, 2-3 bedroom house - 13%
  • 3-4 bedroom terraced house - 8%
  • 2 bedroom flat - 7%
  • 2 bedroom terraced house - 7%
  • Detached bungalow with 2-3 bedrooms - 5%
  • Detached house with 6-plus bedrooms - 2%
  • Semi-detached 4-5 bedroom house    - 2%
  • Flat with 3 or more bedrooms - 1%
  • Detached bungalow with 4-5 bedrooms - 1%

Dream locations

  • Rural village - 28%
  • City suburbs - 17%
  • Town - 17%
  • Coastal village - 16%
  • Seaside town - 15%
  • Rural isolation - 10%
  • Coastal city - 6%
  • Coastal isolation - 6%
  • City centre - 6%

(27 June 2012)

Research was carried out by ICM amongst a GB representative sample of 2,005 adults between 30th March and 1st April 2012.