1 Decemeber 2011
Innovation in Driver Training
With some 200 road deaths and serious injuries every week involving somebody driving for work purposes, the corporate driver training industry is more important than ever before. Companies that offer innovative courses, with proven results and satisfied customers are naturally going to rise to the top. Because of this, the Institute of Transport Management is delighted to declare that AA DriveTech is the winner of the “Innovation in Driver Training” award.
AA DriveTech is the specialist commercial driver training division of the largest driver education organisation in the UK, the AA. Each year, AA DriveTech re-trains over 23,000 employees of various organisations who drive for work purposes through its FleetSafe division. It also provides many types of risk management services for business drivers, such as online and in-vehicle driver risk assessments, group workshops, driver licence checking and “permit to drive” programmes.
AA DriveTech is a worthy recipient of the ‘Innovation in Driver Training’ award
The Institute of Transport Management
Although perhaps best known for its work in the UK fleet sector, AA DriveTech is also the market leader in the creation and delivery of educational workshops for motoring offenders, and is currently acting on behalf of some 14 different UK police forces. Through its DriverAware division, AA DriveTech provides 39 different driver education programmes for offenders, demonstrating the innovation that goes into creating each course.
Further demonstrating its innovative approach, AA DriveTech was recently awarded the Transport for London contract to provide an ongoing assessment programme of London bus drivers. This function was previously carried out by the Driving Standards Agency.
The programme objectives are to improve driving standards and passenger comfort by enabling bus operators to act on objective reports about driver attitude and behaviour, as observed by experienced AA DriveTech assessors. AA DriveTech has unrivalled experience of this type of work, carrying out in excess of 50,000 driver assessments annually for a wide range of organisations in both the public and private sectors.
AA DriveTech also offers specialist Driver CPC courses for coach, bus and truck drivers. In fact, demand for AA DriveTech’s range of innovative Driver CPC training courses has reached such a level that it is now arranging “open sessions” in London and across the Home Counties, allowing drivers to book individual places online.
According to the ITM:
“AA DriveTech takes its training very seriously, and its innovation and dedication is lauded by its clients; it not only aims to develop drivers’ awareness of risk but also to equip them to make the right decision at the right time. With its bespoke interventions, attention to detail and fresh approach to training course delivery,