AA Roadwatch

'The AA' now spells out travel and traffic information on your mobile

AA Roadwatch has a new number - call 84322 or enter 'theAA' on your phone keypad

As an expected 10 million motorists hit the roads over the Easter weekend, hold ups and congestion are likely throughout the country.

To help motorists avoid unnecessary delays the AA is today launching a new, easy to remember, number for its traffic and travel advice line, AA Roadwatch.

Simply call 84322 or enter 'the AA' on your mobile phone keypad.

AA Roadwatch has long provided travel and traffic information helping motorists avoid the hottest spots on the roads. The new service is being provided by Trafficmaster and users can hear information on traffic conditions on motorways and trunk roads and listen to weather forecasts.

Customers can also set up journeys where alerts can warn them about traffic problems and have access to eye witness reports when a traffic incident happens, helping to keep the information as current as possible.

Rupert Miles, CEO AA Media commented, "As the UK's leading motoring organisation, the AA's 15 million members rely on robust and up to date information and assistance to help plan their journeys and avoid delays en route. By changing to a number that spells out 'the AA', we believe it will make it easier for customers to remember and use."

Calls will cost 60p per minute across all networks with the exception of O2 which will be charged at 65p per minute. Calls should not last longer than 90 seconds.

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09 April 2009