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1987 1

Best Western George Hotel

AA rating

About this rating

Rated from 1 to 5, a higher number of stars indicates a better quality, range of services and facilities with an emphasis on 6 key areas – cleanliness, service, food, bedrooms, bathrooms and hospitality.

The merit score for this hotel is 75%. This helps you to compare quality between hotels of the same star rating.

Read more about AA ratings and awards
Customer rating 8 / 10
Based on 210 reviews

Hospitality is relaxed and welcoming

AA Inspector

At a glance

Family rooms
Dogs welcome

Located in the centre of historic Swaffham and originally a 16th-century coaching inn, the hotel offers a range of bedroom styles and sizes. Meals are served every day in The Green Room restaurant, or in the bar for a more informal dining experience. A suitable base for those exploring the north Norfolk coast.


  • En-suite rooms: 28
  • Family rooms: 2
  • Ground-floor rooms: 8
  • Dogs allowed on premises
  • Dogs allowed in bedrooms
  • Broadband available
  • Wi-Fi available
  • Freeview TV in rooms

Opening times

  • Open all year
  • Restricted opening: 24–26 December


  • Night porter
  • Outdoor parking spaces: 60


  • Walk-in showers


  • Children welcome
  • Cots provided
  • High chairs
  • Children's portions or menu
  • Ironing facilities


  • Theatre-style holds (maximum): 160
  • Classroom-style holds (maximum): 60
  • Boardroom-style holds (maximum): 50

Getting here

From south: M11 junction 9, merge onto A11, continue on A14 exit 38, join A11, at roundabout 2nd exit A1065. From the north: A1, A17, A47.

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Nearest train station

Downham Market
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