Vauxhall Astra designer looking to repeat Insignia strong points

The designer that played a major role in developing the successful Vauxhall Insignia has now been heavily involved in the upcoming Vauxhall Astra.

Mark Adams has led the design team for the sixth generation of the Astra, with the five-door hatchback set to be unveiled at the Frankfurt Show in September.

Among the highlights of the vehicle is a “steeply-raked windscreen and sloping rear roofline”, but the features have been interpreted in an innovative manner to ensure it does not bare too many similarities to the Insignia.

Mr Adams said: “We’re continuing with the same premium design cues as the Insignia, inside and out of the car.

“However, the main design themes, like the wing-shaped light signatures and the blade, needed an individual execution to avoid ‘cloning’ the model ranges.”

Vauxhall’s marketing director Andy Gilson added that the only thing on the upcoming Astra is its name and this accounts for 30 per cent of all sales of the manufacturer.

Furthermore, Vauxhall states that the Astra has the ability to “rekindle” a person’s passion for driving thanks to features such as its great style and efficient engines.


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