Double the sales for Subaru

Subaru has now developed its new boxer diesel engine, and is hoping to introduce its use across all models in the Subaru range by 2010.

The company predicts that the new diesel options will double sales from 7,000 in the UK in 2007 to an impressive 15,000 by the end of the decade.

Subaru’s UK sales target for 2008 is 8,500 cars, based upon the all-new Impreza, launched at the end of 2007 and the first boxer diesel-equipped Legacy and Outback models.

Subaru hope to have a diesel Forester crossover and Impreza by the end of 2008 and then also sell the Justy, based upon the Daihatsu Sirion, which marks a major collaboration with the Toyota motor company.

Subaru’s European and Scandinavian distributors, the IM group, are also in talks with other Malaysian, Chinese and Indian firms to repeat the possibility of working with new manufacturers.


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