Skoda celebrates “resurgence” following poll results

Skoda has celebrated the results of the JD Power/What Car? customer satisfaction survey, which it says will dispel any doubts over the strength of the brand’s resurgence.

The marque was ranked joint-second along with Honda in the study, behind only premium brand Lexus. This is the fifth year in succession that Skoda has made it into the top five.

For the third time this year, the automaker has received a positive appraisal from its customers, following its top ranking in a Top Gear survey in February and the Octavia being named the best model in an Auto Express poll in March.

In this year’s JD Power research, Skoda’s Fabia was ranked fourth in the supermini category, while the Octavia and the Superb were rated first and fourth respectively in the family segment.

Chris Craft, director of Skoda UK, said: "We put our customers at the heart of everything we do, from the design and quality of the cars that ensures they are easy and rewarding to live with, through to our retailers who take pride in the service they provide throughout the ownership of the car.

"This string of fantastic ratings from our customers justifies our claim that Skoda is the manufacturer of happy drivers."

Skoda sold over 500,000 cars throughout the world in 2006, nearly 40,000 of which were bought in the UK.


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