Mitsubishi Motors shifts Outlander to Europe

The production of Mitsubishi Motors’ Outlander vehicle has been shifted to the Netherlands in order to cope with strong demand in the European market.

From 2008, the NedCar plant will take over the manufacturing of the car from the Nagoya Plant in Okazaki, Aichi Prefecture.

Mitsubishi decided to switch the hubs in an attempt to capitalise on sales and reduce the number of missed opportunities possible now the vehicle has achieved strong sales on the continent.

"In order to keep up with the strong demand for Outlander in Europe and new Lancer worldwide, Mitsubishi Motors Corporation has decided to transfer production of the Outlander [in Europe]to its regional production hub [in the Netherlands]," the company commented.

Mitsubishi Motors constructed the first series-production automobile in Japan in 1917.

According to the company, it established itself as an "innovator" in the industry within two decades.


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