Hyundai is hoping to woo new car buyers with a range of extras across its i10 range.
The car company is offering air conditioning as standard, while some models boast electric windows, 14-inch wheels, six-speaker stereo systems with MP3 compatibility and four airbags.
Hyundai also believes the i10 city car will attract interest because of its price, which starts at £6,495.
"It’s not just the Classic entry model that offers fantastic value," Hyundai said. "The mid-range Comfort has additional features such as rear electric windows, remote control central locking and 14-inch alloy wheels.
"Go for a top-of-the-range Style and the specification adds a rear spoiler, 15 inch alloy wheels, heated front seats and even an electric sunroof."
The recent changes to the London congestion charge also mean the Classic and Comfort enjoy a 100 per cent exemption.