A new school safety initiative in West Sussex has been praised as a "common sense approach to speed management" by a drivers’ body.
Some 51 schools in the region will be assigned flashing placards warning drivers of speed limits in school areas as part of the scheme, which has been implemented by the local county council.
The Association of British Drivers (ABD) has claimed that the move represents "enlightened thinking" by officials, adding that it would like to see other councils follow its lead.
"It is unfortunate and damaging to road safety that some less enlightened authorities have put in blanket 20 mph limits regardless of hazard density which are of course widely ignored," added Nigel Humphries, spokesman for the group.
Formed in 1992, the ABD serves as a British motorists advocacy group, standing up for the rights of drivers across the nation.