Dodge is stepping up its efforts to capture the UK market by rolling out the Avenger.
The four-door family saloon combines power and performance, while keeping style, fuel efficiency and the typical Dodge aggression, according to the firm.
Available as a right-hand drive from September 2007 in petrol and diesel iterations, the vehicle marks the fourth Dodge has launched in Britain.
Managing director of parent company Chrysler Group UK Peter Lambert commented that the unit marks a valuable addition to its UK range.
"With the Dodge SRT-10 supercar, Caliber, Nitro and Avenger, Dodge now offers a broad and competitive line-up," he said.
The Dodge Brothers Motor Vehicle Company was founded in Auburn Hills, Michigan in 1914.
It was subject to a buy-out from the Chrysler Corporation some 14 years later.
Some of its most famous models include the Dodge Viper, the Dodge Dakota and the Dodge Challenger, which ended up rebranded as the Mistubishi Galant.