Retired drivers now choose Ford

A survey of 4,500 drivers aged over 65 has revealed that their first
choice for a vehicle is now Ford, replacing Vauxhall in the ‘silver’
driver’s affections.

One in five older drivers have chosen to own a Ford Focus, although
Vauxhall Astras and Corsas are still popular.

Barry Nightingale, managing director at Carcraft, commented: "With the
over-65s age bracket making up over 16 per cent of the UK population
this is a very important market to us.

"We find that our older buyers are particularly brand loyal, with Ford
and Vauxhall dominating the market, and they tend to make practical
rather than emotional choices when buying their next car. Contrary to
the belief that British retirees are splashing out on sports cars with
their pension lump sums, they are among the shrewdest of car buyers,
looking for low mileage, a good service history and warranty and great
value for money."

Also top of the requirements for older drivers are a high seating
position, power steering a reputation for mechanical reliability and
longevity – "a car built to last".


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