New Fiat to be launched by Mika

Mika is to wow automobile enthusiasts by singing at the launch of the new Fiat 500.

The Grammy-nominated musician, who shot to fame with the song Grace Kelly, will be performing tracks from his Life In Cartoon Motion album at the British Airways London Eye on Monday January 21st.

At 20:00 GMT – the 500th hour of 2008 – the vehicle will be unveiled to the public and will then take a trip in its own capsule on the London Eye attraction.

Elena Bernardelli, Fiat UK marketing director, commented that she was very excited to have the singer at the event.

The official said: "We are delighted that an artist as popular and successful as Mika will headline the UK launch of our award-winning Fiat 500."

Mika is originally from Beirut in Lebanon, although his family moved to London when he was nine.


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