Audi has been busy publicising the fact that its new R8 V10 is the first car in the world to offer all-LED headlamps as standard.
This development could soon lead to all used-Audi cars having LED headlights.
Orders started to be placed for the R8 on New Year’s Day and the LED headlamps are sure to be a big selling point as the technology is about eight times more efficient than halogen light.
The LEDs also have a reputation for having a "practically indefinite service life" and can react up to ten times more quickly than so-called ‘old style’ incandescent bulbs.
Dr. Wolfgang Huhn, head of the light and visibility department at Audi, is adamant that the light-emitting diodes aren’t a "mere marketing gimmick".
He said: "Everyone who has seen these lights in action is not only astonished by the excellent output but also thrilled with the homogenous distribution of light and the agreeable, daylight-esque colour of the light."
Mr Huhn is confident that the R8 has the Vorsprung durch Technik factor associated with Audis.
Written by Stephen Eagle