A new Austrian Bond

Aston Martin has signed a deal with Magna Steyr to produce the new Rapide model in its factory in Graz in Austria.

Originally launched as a concept car at the Detroit Motor Show in 2006, the Rapide proved so popular that it began production in 2007.

The Magna Steyr factory will now become a dedicated centre, and will integrate the company’s corporate identity including a travertine marble reception and Aston Martin work-wear for employees.

Demand for the DB9, the V8 Vantage and the recently launched DBS has left Aston Martin almost exceeding the capacity of its UK headquarters in Gaydon, Warwickshire – 8,000 cars.

It is anticipated that the Austrian plant, to be known as the Aston Martin Rapide Plant (AMRP), will achieve 2,000 cars by the end of 2009


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