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London’s exciting new landmark, The Shard, reaches a sky-scraping height of 1,016ft (310m) – over twice the height of any other viewing platform in London – and is western Europe’s tallest building.
Five lucky Rewards member each won a pair of tickets to the grand opening of The View from The Shard, on Friday 1 February 2013 – and were among the first members of the public to experience the dizzying heights of this iconic attraction.

Ascending in a high-speed ‘kaleidoscopic’ lift, our winners reached the View from The Shard’s viewing platform on level 69 – a triple-height, light-filled level where the breathtaking 360° 40-mile panoramic view is revealed. Here, multimedia displays and installations bring to life London’s past, present and future in a multi-sensory experience.
Next, our winners made their way up to Level 72, the highest public level of The Shard at 244m, where they received the best view in town, exposed to the elements with sounds of the city around.
Thanks for a great time yesterday evening. Thoroughly enjoyed my visit to The Shard on first day – something to tell the grandchildren – we were there!! Great views, and great photos. Thanks again.
Thank you very much – we had a super evening at The Shard – the views were amazing. My son has taken all the information and his VIP lanyard into school to show everyone, and tell the class all about his evening as a VIP!
What a wonderful day and fantastic experience. I felt honoured to be part of an opening day for something so nationally and internationally recognised. It exceeded all my expectations – with the added benefit of not having to queue. Once again, thank you, AA, for this invitation.
Thank you very much for a very enjoyable afternoon at the Shard yesterday. It was very nice to meet you and Michael at such a unique location.