London Pass

Go exploring in the city 

Win the ultimate family sightseeing package

See the sights, with the London Pass

London is simply packed with interesting and exciting things to see and do – and this is your chance to spend a fun-packed day with the family doing just that. We’re giving away four single-day VIP London Passes to one lucky Rewards member – so you can explore away to your heart’s content.

The pass gives you free entry to more than 60 popular tourist attractions in London – simply show it at the entrance or ticket office. Experience thousands of years of history at a royal palace or historic building, learn something new at a museum, take in the iconic sights, or head to the shops – there's lots to see and do.

  • Free entry – choose from more than 60 popular attractions, tours, sights and museums
  • Plan your trip – the pass comes with a handy 160+ page guidebook, with visitor information on each attraction, and helpful hints and tips
  • Skip the queue and save time – enjoy fast-track entry at selected attractions
  • Save money – get exclusive discounts, deals and freebies at more than 20 shopping and dining attractions


You'll enjoy free access to:

  • Historic buildings – including Westminster Abbey, the Royal Albert Hall, Kensingston Palace, the Tower of London, St Paul’s Cathedral and Hampton Court Palace
  • Places of interest – including Shakespeare’s Globe, HMS Belfast, London Zoo and Kew Gardens
  • London museums – including the Imperial War Museum, Churchill War Rooms, Pollock’s Toy Museum, London Transport Museum and National Maritime Museum
  • Tours and cruises – including the Lord’s cricket ground tour, the Original London Sightseeing Tour, Thames riverboat cruise, Arsenal stadium tour, Twickenham Rugby Museum and stadium tour, and Wembley stadium tour
  • London Galleries – including the Tate Britain, the Queen’s Gallery, the Courtauld Gallery, the National Portrait Gallery, the National Gallery and the Tate Modern

Plus, you'll enjoy discounts and special offers at selected luxury shops, leisure activities, and places to eat and drink

Win a family day out in London

Enter now

The closing date is 5 March. Terms and conditions apply.

Terms and conditions

  1. The prize offers one winner four single-day VIP London Passes.
  2. Transport is not included. The prize excludes all other costs and arrangements not expressly included in the prize (as stated in the interaction information). Additional charges and expenses incurred for goods, services, attractions, facilities, upgrades, activities and events not expressly included in the prize are payable solely by the winner (and where applicable their companion(s)). The Promoter will not be held liable where such charges and/or expenses are incurred, and no refund or reimbursement will be made.
  3. The free prize draw is only open to AA members and customers who register/are registered with AA Rewards and is not open to AA staff or members of their households or any agencies connected with this promotion.
  4. It is a condition of the competition that the entrant agrees to be bound by these rules, and in particular that the decisions of the AA and the judges on any matters whatsoever arising out of or connected with the competition are final. 
  5. All entrants agree to take part in any publicity related to this prize draw and to the disclosure of their name and county. By entering, entrants agree to be contacted in the future with marketing.
  6. The closing date for entries is 5 March 2013. The winner will be notified by 8 March 2013 by email or telephone.
  7. Prize is as stated and there is no cash alternative to the prize offered. Prize is non-transferable. No purchase is necessary. Only one entry per person.
  8. The promoter is the Automobile Association, Fanum House, Basing View, Basingstoke, Hampshire
    RG21 4EA.
  9. The winner will be the first name picked at random from the entries after the closing date. In the unfortunate event of the prize offered not being available, a prize of similar value will be substituted at the discretion of the AA. The AA's decision is final in all matters concerning the competition. Full terms and conditions are available on request.
  10. For name and county of the winner, please send a stamped self-addressed envelope to AA Rewards, Fanum House, Basing View, Basingstoke, Hampshire RG21 4EA.