Cash to stop the crash

Government should support incentives for safer cars not just green cars

Government should support incentives for safer cars not just green cars

Government should support incentives for safer cars not just green cars

The Government should give incentives for people to buy safer cars in the same way that incentives have been given for greener cars, according to Edmund King, AA president, speaking at a briefing in the House of Commons on Tuesday 25 March.

Every now and then a new safety technology comes along that is worthy of widespread uptake as it will save lives.

We have seen this with seatbelts, airbags, antilock brakes, electronic stability control and now we have the chance to embrace Autonomous Emergency Braking (AEB).

Often such technologies are expensive at first and therefore only taken up by safety pioneers or those who can afford top end cars

we need to encourage car buyers, including fleet buyers, to specify AEB when choosing new cars

Edmund King, AA president

King told a parliamentary meeting, organised by the Thatcham Research campaign ‘Stop the Crash’;

“We need to encourage manufacturers to make AEB available further down their model ranges and we need to encourage car buyers, including fleet buyers, to specify AEB when choosing new cars. As the Government has a good record of giving incentives to encourage the uptake of greener cars, we would like to see such incentives expanded to safer cars."

Double the rate of uptake

Our own AA-Populus motoring panel survey of 24,351* drivers clearly shows that the uptake of AEB would double if the Government was to provide a £500 cash incentive to those buying a car with AEB. More cars with AEB should mean fewer crashes, fewer injury claims and lower premiums.

  • 22% (22% male, 22% female) are fairly or very likely to choose and pay for AEB as a £1000 optional extra.
  • This rises to 45% (43% male, 49% female) fairly or very likely to choose AEB as an option If the government were to provide a  £500 cash incentive to buy a car with AEB.
  • The idea of the cash incentive seems to appeal particularly to younger drivers with  60% of 18-24 year olds and 48% of 25-34 year olds fairly or very likely to choose AEB as an option If the government were to provide a  £500 cash incentive to buy a car with AEB.

AEB fact file

  • AEB is a general term for Autonomous Braking Systems but different car manufacturers use their own names for example Volvo's City Safety, Ford's Active City Stop and Volkswagen's City Emergency Braking are all AEB systems.
  • AEB uses camera, lidar (laser) or radar sensors to identify emergency situations and apply the brakes to avoid a crash or lessen the impact.
  • AEB is already standard fit on some models but more widely available as an optional extra, often bundled with other Advanced Driver Assistance Systems.  On average AEB is currently estimated to cost around £1000 as an option on new cars.
  • It is estimated that fitting AEB would bring insurance premiums down by 10% on the cars fitted with AEB.
  • AEB has the potential to save more than 1200 lives and 136,000 casualties over 10 years.
  • UK insurance claims data shows an 18% reduction in the freuqncy of third party injury claims for cars fitted with AEB.
  • 550,000 whiplash claims annually in the UK cost £2billion, adding £90 to the average car insurance premium 
  • 23% of new cars on sale today have AEB as optional or standard fit
  • Less than 10 per cent cars sold have AEB specified

(25 March 2014)

*24,351 adults, aged 18+, responded to the AA-Populus online panel between 21 February - 3 March 2014. Populus is a founder member of the British Polling Council and abides by its rules.

AEB Briefing Document from Thatcham »

AEB Frequently Asked Questions »

 

The AA Charitable Trust supports the UN decade of action for road safety

The AA Charitable Trust supports the UN decade of action for road safety

Need AA Breakdown Cover?

We fix more cars by the roadside than anyone else. Get a quote »

Need AA Breakdown Cover?