October is the month when most casualties and collisions from drink driving happen. Recognising this, AA DriveTech, part of the AA, has teamed up with Don't Be That Someone and Tune Into Traffic to support the European Night Without Accidents, on Saturday 19 October 2013.
European Night Without Accident is an annual awareness campaign that runs across Europe. The campaign uses peer-to-peer learning in party hotspots to engage with young people and make them aware of the dangers relating to drink and drug driving. The project was initiated in Belgium and is supported by the European Commission.
The 2013 UK event will take place at the Galaxy Centre in Luton and the focus will be on the heroes of the night - the people that don’t drink and drive. Whether they’re the designated driver, the passenger or the friend that stops someone from getting behind the wheel after drinking.
It’s fantastic that AA DriveTech share our passion for educating young people about the dangers surrounding drink driving, and thanks to their support we can make European Night Without Accidents a bigger and better event
Mike McAdam, Founder of Don’t Be That Someone
The event is championing those heroes through comedy and interactive media. There will also be the chance to ‘take on a hero’ at a reaction-testing game, as well as interactive comedy sketches from a professional group.
Mike McAdam, Founder and Trustee of Don’t Be That Someone says “We know that the answer to reducing drink driving isn't in stopping people from drinking, it's from encouraging people to get themselves and their friends home safely. We're asking young people to look after their friends while out having fun, to be a hero, make sure their friends get home safe and that they don't drink and drive”
David Richards, Marketing Director of AA DriveTech said “As the provider of Steer Clear drink drive rehabilitation courses, we understand the devastating consequences that drink and drug driving can have on the families of both the victim and also the driver. By joining together with Don’t Be That Someone, we hope to raise this vital issue in the minds of young people so that they think before they drink drive and then make the right decision not to.”
10 September 2013