Get straight to the heart of the action with Premier Inn Hotel Norwich (Showground/A47) right next to Norfolk's exhibition and events centre. And with great transport links nearby you'll also be well placed to explore business and leisure destinations around Norfolk. Catch the main event at Norfolk Showground. Throw mortar boards at the University of East Anglia. Or zip into Norwich and discover the Cathedral Castle shops and cafes in its vibrant city centre. After a busy day unwind with a hearty meal in our restaurant and relax in your extra-comfy bed.